From tablecloths and signage to email blasts and rack cards, the Marketing and Communications department has a variety of opportunities to help you promote Gateway and our academic programs of study.
Recruitment Event Support
Displays and materials are available at no cost for you to use when speaking about the college to a group or having a table at an event. Brochures range from general Gateway publications to rack cards that detail specific services and programs of study. The Marketing department also has table top banners, floor banners, displays, tablecloths, tents and more available for you to use.
We recommend a Gateway table drape, Gateway floor banner, literature pieces and stand as well as pencils and candy as a great start for your event table. If you need assistance gathering materials and planning your display, please submit a Marketing and Communications Support Ticket. You can also request items directly using the order forms below:
Brochure order form (no cost)
Outreach Event item request form (no cost)
Program of Study Marketing
In addition to marketing the college as a whole, the Marketing and Communications department provides a strong mix of marketing and recruitment support for all college programs, including prospective student communications, website, social media and marketing campaigns as well as event marketing. Images, testimonials and videos of our programs and program students are also featured extensively on the college's materials.
CRM Communications
Our recruitment CRM communications plan includes mail, email, text and phone calls that outreach to students from inquiry to admitted and enrolled in classes. The communications cover a variety of topics – from why choose Gateway to program information and details on applying and paying for college. Program-specific examples include:
- Prospect program of study email brochure
- Mailed prospect dean’s letter and program rack card
- Program faculty prospect email (coming 2024)
- Program graduate testimonial (coming 2024)
- Admitted but not enrolled registration push
- Admitted student dean’s welcome letter
In addition, we work with our Academic Advising team to send a variety of retention-focused communications to program students each semester via email, text and mail.
Program Marketing Materials
The Marketing department works with all associate degree, technical diploma and apprenticeship programs to develop marketing materials, including:
- Program webpage
- Rack card
- Testimonials
- Program photo
- Program video
These materials are used to market the college’s programs to prospective students at recruitment events, on social media, in college advertising and marketing materials and on our website. We reach out to programs annually to ensure the content is accurate, up-to-date and best represents the program.
In addition, our marketing communications specialists will often visit classes and campus events to take informal photos/videos of students working hands-on to post on Gateway’s official social media channels. To request that a marketing and communications specialist visit your class, please fill out a Marketing and Communications Request.
Direct Communications, Advertising and Event Marketing
The Marketing department has an overall marketing and communications plan for the college that includes a mix of target audiences, communications channels and marketing strategies such as billboard advertising, direct mail, digital advertising and keyword digital marketing for the college’s academic programs of study. The department also works closely with the college’s Recruitment and Admissions teams to market, connect with prospective students and support college recruitment initiatives and events. This outreach includes text, email, mail, digital and other advertising for events and initiatives.
Recruitment and Admissions Initiatives and Outreach
Marketing and Communications works closely with our Recruitment and Admissions teams as they work to recruit and enroll new students at Gateway. Recruitment and Admissions have a variety of initiatives, outreach and events to connect with prospective students including:
- On-campus events such as Adult Learning Night, African American Empowerment event, high school tours and middle school expo. Find out more and get involved using the Faculty Recruitment & Outreach Events Calendar.
- Outreach events such as college fairs, community events, job centers and high school presentations. Find out more and get involved using the Faculty Recruitment & Outreach Events Calendar.
- Direct student outreach to students at various stages in the recruitment and enrollment process including direct phone and email outreach. Find out more and get involved using the Faculty Recruitment & Outreach Events Calendar.
The Recruitment team welcomes faculty to get involved in the activities mentioned above. If you are interested in getting involved, please contact Bao Lee, director of recruitment, at leeb@gtc.edu.
