Editorial Standards

Gateway’s Editorial Guidelines were created to provide standards to follow when representing Gateway through writing. These guidelines serve as reference for the Marketing and Communications department, faculty, staff and students who write for Gateway on any platform, including social media, our website, publications or promotional pieces. 

Our voice: When representing Gateway Technical College through writing, use a casual, conversational tone and vocabulary that someone with an eighth grade reading level could easily understand. Address the reader directly as “you” and keep your information clear and concise. Use active voice. 

Our style: Generally, Gateway follows the Associated Press (AP) Stylebook. If you have a question or are unsure of correct phrasing, please first consult these guidelines, then consult the AP Stylebook. If you are still unsure, please contact the Marketing and Communications department.

Gateway's Editorial Quick User Guide provides Gateway-specific rules when writing to represent the college.