Colors and Typography

The official colors and fonts selected to represent Gateway Technical College are an essential part of college branding. Consistently using the correct colors and typography ensures Gateway is easily recognized in the community and by prospective students. To maintain consistency and brand, it’s important to use the colors and fonts outlined here in any official outward-facing Gateway-related materials (including promotional items, branded clothing, recruitment materials and advertisements).

Primary Colors

The following colors are Gateway’s primary colors and are always used in Gateway’s logo. The logo may be two-tone red, all-black or all-white. No other colors are allowed to be used in Gateway’s logo. These colors should also be used most frequently to promote Gateway through printed materials, on our website and on promotional/branded items. 

Logo Colors

 

Print

 

Web

   

PMS

CMYK

 

RGB

Hex

Primary Red

 

201

7/100/68/32

 

186/12/47

#BA0C2F

Secondary Red

 

1795

0/96/83/2

 

238/39/55

#EE2723

 

Logo Colors

 

Print

 

Web

   

PMS

CMYK

 

RGB

Hex

Black

 
  0/0/0/100
 

250/250/250

#FFFFFF

White

 
   
 

33/33/33

#212121

 

Example of Gateway logo with official/primary colors: 

Gateway Technical College logo

In certain circumstances, Gateway’s logo may be published in all-black, all-white or silver. Do not use black or white as accent colors in the logo (e.g. do not change “Gateway Technical College to black or white and leave the rest of the logo in burgundy and red). The logo must either be all black/white or in the official colors (PMS 201 and PMS 1795). 

Please note: PMS 206 (pink) and PMS 209 (maroon) are Gateway’s old official colors and should no longer be used. 

Accent and Neutral Colors

These accent colors were selected to complement Gateway’s official colors. The primary colors should be balanced with accent colors and neutrals for official advertising and recruitment materials.

Accent Colors

 

Print

 

Web

   

PMS

CMYK

 

RGB

Hex

Blue

 

7691

100/45/0/45

 

0/98/152

#006298

Yellow

 

1235

0/31/98/0

 

255/184/28

#FFB81C

Green

 

7745

16/0/91/28

 

171/173/35

#ABAD23

Orange

 

166

0/76/100/0

 

227/82/5

#E35205

Purple

 

5125

42/81/11/49

 

105/60/94

#693C5E

 

Neutral Colors

 

Print

   

PMS

CMYK

Gray 1

 

Cool Gray 1c

4/2/2/8

Gray 5

 

Cool Gray 5c

13/9/10/27

Tan

 

7527

3/4/14/8

Gray 11

 

Cool Gray 11c

44/34/22/77

Gray 7

 

Cool Gray 7c

20/14/12/40

 

Neutral Colors

 

Web

   

RGB

Hex

Almost White

 

249/249/249

#F9F9F9

Light Gray

 

236/236/236

#ECECEC

Medium Gray

 

77/77/77

#4D4D4D

Almost Black

 

33/33/33

#212121

Gray Text

 
83/83/83

#535353