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Selling Principles

Principles of Selling provide the student with a basic understanding of the consultative selling process. This course will build a solid understanding of the steps in the professional sales process, examining the characteristics of a successful salesperson, buyer behavior, communication styles, and ethics. Class discussions of actual selling problems will be encouraged in addition to solving case problems, scenario role plays, and student's sales presentations.

Small Business Ownership

This course goes beyond the business plan and students will have the opportunity to start their own business. Students will combine classroom experience with the management of their business. To make this happen students will be assigned a mentor that will help them through the process. The goal of the course is to assist students in implementing their businesses in an ethical and socially responsible manner that ultimately enhances the local business community.

Mathematical Reasoning

All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts.

QuickBooks Online

In this course, learners investigate Intuit's cloud-based software. They set up a business and record customer, vendor, inventory, banking, credit card, general ledger, and payroll transactions. Learners generate financial statements and other financial accounting related reports. Upon completion of the course, learners are able to pursue the Intuit QuickBooks Certified User exam.

Psychology, Introduction to

This course introduces students to some of the major theories and topics of psychology, including the physiological basis of behavior, personality and learning theories, memory, states of consciousness, stress, research methods, intelligence, human development, psychopathology, and social behavior.

Business Law

Business Law is a survey course which introduces the student to relevant legal issues that affect business today. Students will learn the fundamentals of law from the U.S. Constitution to the Uniform Commercial Code, from Contract Law to Property Law, and will be able to identify the legal basis of various business activities.

Social Media Strategies

In this course, learners explore social media marketing and determine how these media are revolutionizing the marketing landscape today. Learners integrate social media to increase brand awareness, identify key audiences, and generate leads. Upon successful completion of the course, learners will be able to use social media strategies to build meaningful relationships with customers.

Digital Marketing

In this course, learners investigate marketing through digital channels. Using electronic devices, learners investigate mobile applications, email, and web applications. They examine how web design, Search Engine Optimization (SEO), and reputation management are applied to digital promotion. Upon completion of the course, learners will be able to initiate, manage, and evaluate digital marketing strategies for a business.

Entrepreneurship

Can your idea be turned into a profitable business? Will power and hard work are not enough to guarantee success. You must first determine the feasibility of your idea. Before you quit your job, invest your life savings or dedicate time to complete a business plan, wouldn't it be nice to know whether business ownership is right for you? In this class, you'll examine your business idea from every angle. Not only will it help you make a decision about starting your business, you will discover whether the life of an entrepreneur is right for you.