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Marketing

Learn how to help businesses connect with customers and promote products with a Marketing associate degree from Gateway. By studying a wide range of marketing and business principles, including marketing management, professional selling, digital marketing, consumer behavior, market research and more, you will be prepared for a career in the exciting field of marketing. Through hands-on coursework and classroom instruction, students develop people skills, creativity, the ability to explore new trends in business and develop and understanding of consumer behavior.

Marketing is one of the most important areas of expertise for businesses today. In the Marketing associates degree program, students will engage in courses that teach how to identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted. Students will become career ready by applying real world projects in market planning, advertising, social media, professional selling, and marketing research.

All Business and Information Technology Associate Degree programs are fully accredited and in good standing with the Accreditation Council for Business Schools and Programs.

Graduates of the marketing programs at Gateway Technical College will have skill sets required to be successful in an increasingly competitive national and international market place.

General Marketing careers include marketing coordinator, public relations specialist, advertising associate, visual merchandiser, buyer, sales professional, product development associate, purchasing agent, global manufacturer’s representative, promotions specialist, and marketing research analyst.

A graduate of the Marketing Communications degree program will be prepared for a career in advertising development, digital communication design, social media content manager, and marketing coordination.

Marketing students are given an array of hands-on learning opportunities in class and throughout the program, including clubs, internships and international education opportunities. Gateway’s ​ Collegiate DECA is an award winning student club that provides professional growth and networking opportunities. Participants get to show off their marketing skills by competing in marketing competitions at the state, regional, and international levels.

The BIZ Squad internship program includes Marketing students and those from other business programs. The internship program provides excellent hands-on learning for students, while helping local businesses at the same time. Student teams combine their expertise to assist an area business with a real-world project.

Marketing students often have the opportunity to study abroad as part of Gateway’s International Education program. program. International learning opportunities could include being part of a global project team with students from Germany.

The salary for marketing positions vary greatly due to the various marketing careers and years of experience an individual may have. High-end marketers can see a six-figure income. Employment of marketing, promotions and advertising representatives is expected to grow 9 percent through 2024.

Certificates offer students the opportunity to specialize and focus on key classes that can help them advance their careers. These certificate opportunities include:

Marketing-Sales
Sports and Event Marketing

Most program courses offered at these locations:
Elkhorn Campus, Kenosha Campus, Online, Racine Campus

Some courses may need to be completed at another location. Please consult WebAdvisor for specific course offering information.