Marketing | Gateway Technical College

Get career-ready with flexible learning options, including in-person, virtual via Zoom and fully online coursework, focused on identifying and researching target markets, determining customer needs and the creation, distribution and promotion of products and services.
Boost your resume and network by joining Gateway’s award-winning Collegiate DECA student club or studying abroad as part of Gateway’s International Education program.
Earn a certificate in Digital Marketing - Social Media, Marketing-Sales or Sports and Event Marketing and focus your career path based on your interests.
Graduate with a versatile skill set that could lead to a wide variety of careers, including brand specialist, digital marketing manager, marketing coordinator, PR specialist, sales representative, social media specialist or marketing analyst.
Earn your bachelor’s in Marketing by transferring your associate degree credits toward any of the 21 universities with which Gateway has Marketing articulation agreements and spend less on your education.

Program Credits

61

LOCATION

Elkhorn Campus, Kenosha Campus, Racine Campus, Online

Financial Aid Eligible

Yes

ESTIMATED PROGRAM COST

Tuition & Fees: $10,373
Books and Supplies: $4,874

Start Dates

Fall

Salary Outlook

$49,920

Career Opportunities:

Communications Specialist, Marketing Analyst, Sales Representative, Customer Service Agent, Marketing Communication Associate, Social Media Associate

Marketing Career Pathway

Career Pathways are designed to help you reach your educational goals and explore college and career options. Pathways are made up of related certificates, diplomas and degrees that build on common skills and knowledge. You can begin at any point on the Career Pathway and customize your pathway to fit your goals. View the pathway for your area of interest.

There are many opportunities, both in high school and through previous college, work, and/or military experience, to earn credit for prior learning at Gateway.

Associate degrees are typically completed in two years by full-time students and combine hands-on technical skills with general education. Associate degree opportunities in this pathway include:

Prepare to enter your exciting new career, or choose to continue your education with another Gateway program or by transferring your credits to a four-year college or university.

Curriculum Sheet:

10-104-3 Marketing Full-Time 2025-26 Curriculum Sheet.pdf

Part Time Curriculum:

10-104-3 Marketing Part-Time 2025-26 Curriculum Sheet.pdf

Course Number: OPTION-BUSI.1ACredits: 3.00

Please complete 102-137 Introduction to Business or 102-160 Business Law. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

Course Number: 103-143Credits: 3.00

This course introduces students to the use of a PC through hands-on practice. Students explore the fundamentals of using digital technologies to connect, learn, and engage. Students will use the version of Microsoft Office software (MS Word, MS Excel, MS PowerPoint) in use at Gateway Technical College. Upon successful completion of the course, the student will be able to use MS Office applications.

Course Number: 801-136Credits: 3.00

This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research, and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.

Course Number: 890-155Credits: 1.00

In this course, students explore the Gateway Technical College community. They examine college resources and services, investigate skills that lead to academic success, and identify strategies for achieving educational and personal goals.

Course Number: 104-101Credits: 3.00

This is a foundational course that introduces students to the principles of marketing. The course explores the entire marketing mix including: segmentation, targeting, positioning, marketing research, consumer behavior, Product development, pricing policies, distribution and overview of promotion. This course provides a comprehensive overview of the exciting world of marketing.

Course Number: 104-194Credits: 3.00

The course is a study in the marketing of goods and services at the Global level. The international uncontrollable variables of marketing are analyzed along with emphasis on market development, marketing research, product planning, international distribution, promotion, and pricing. Students explore how marketing strategies and tactics must be managed and adapted for success in different cultural, economic, geographic and political environments around the world.

Course Number: 804-134Credits: 3.00

All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts.

Course Number: 104-105Credits: 3.00

Students are introduced to the theory and practice of integrated marketing communications. This course is designed to provide an understanding of the promotional elements; advertising, direct marketing, public relations, sales promotion, and digital marketing with emphasis placed on implementation of integrated marketing communications (IMC) in planning marketing and promotional programs.

Course Number: 104-104Credits: 3.00

Principles of Selling provide the student with a basic understanding of the consultative selling process. This course will build a solid understanding of the steps in the professional sales process, examining the characteristics of a successful salesperson, buyer behavior, communication styles, and ethics. Class discussions of actual selling problems will be encouraged in addition to solving case problems, scenario role plays, and student's sales presentations.

Course Number: OPTION-COMM.1ACredits: 3.00

Please complete 801-196 Oral/Interpersonal Communication or 801-198 Speech. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

Course Number: 809-198Credits: 3.00

This course introduces students to some of the major theories and topics of psychology, including the physiological basis of behavior, personality and learning theories, memory, states of consciousness, stress, research methods, intelligence, human development, psychopathology, and social behavior.

Course Number: 809-172Credits: 3.00

Race, Ethnic, and Diversity Studies is a course that draws from several disciplines to reaffirm the basic American values of justice and equality by teaching a basic vocabulary, a basic history of immigration and conquest, principles of transcultural communication, legal liability, and the value of aesthetic production to increase the probability of respectful encounters among people. In addition to an analysis of majority/minority relations in a multicultural context, the topics of ageism, sexism, gender differences, sexual orientation, people with disabilities, and the Americans with Disabilities Act (ADA) are explored. Ethnic relations are studied in global and comparative perspectives.

Course Number: 104-173Credits: 3.00

Businesses today need current, accurate information upon which to base their decisions. We will study the types and sources of data as well as the methods of organizing that data into usable readable information for marketing decisions. We will apply our learning by developing a marketing research project.

Course Number: 104-109Credits: 3.00

This course will provide students with an awareness of the careers available within sport/ event marketing industry and enable them to learn the introductory skills necessary to pursue employment in the field. A basic understanding of sports and event marketing followed with exposure to the major components of the industry will be covered. Students will also maintain an awareness of current trends and happenings in the industry.

Course Number: 104-133Credits: 3.00

In this course, learners explore social media marketing and determine how these media are revolutionizing the marketing landscape today. Learners integrate social media to increase brand awareness, identify key audiences, and generate leads. Upon successful completion of the course, learners will be able to use social media strategies to build meaningful relationships with customers.

Course Number: OPTION-ACCT.1ACredits: 3.00

Please complete 101-112 Accounting for Business or 101-114 Accounting Principles. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

Course Number: 104-137Credits: 3.00

In this course, learners investigate marketing through digital channels. Using electronic devices, learners investigate mobile applications, email, and web applications. They examine how web design, Search Engine Optimization (SEO), and reputation management are applied to digital promotion. Upon completion of the course, learners will be able to initiate, manage, and evaluate digital marketing strategies for a business.

Course Number: 104-115Credits: 3.00

This course will allow you to prepare for entering the career of marketing. You will create and update career credentials (resume and portfolio) that will be necessary to compete in an employment market. To further enhance your employability you will be able to demonstrate your marketing skills in an applied internship.

Course Number: 104-172Credits: 3.00

This course is an expanded look at issues and trends in the field of marketing. This course provides the student with decision-making activities that are involved with marketing management. Emphasis is placed marketing opportunities and strategies used in the marketing mix. Students will develop a comprehensive marketing plan.

Course Number: OPTION-E104.3Credits: 3.00

Complete three elective credits. The suggested electives are: 105-106 Business Communications 145-115 Entrepreneurship 204-105 Computer Illustration and Drawing Tech 102-160 Business Law 104-127 Retailing This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

Course Number: 809-143Credits: 3.00

This course examines the behavior of individual decision makers, primarily consumers and firms. Topics include choices of how much to consume and to produce, the functioning of perfectly and imperfectly competitive markets, the conditions under which markets may fail, and arguments for and against government intervention. The student applies the fundamental tools of economics to real world problems.

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Application for Admission & Application Fee
Students must meet one of the following multiple measures: earned a technical diploma or higher,* earned a minimum high school GPA of 2.6, earned a minimum college GPA of 2.0 or submit ACT or Accuplacer test scores. Submit any needed transcripts or test scores. *Please note short term technical diplomas do not fulfill Multiple Measures. These programs include Nursing Assistant, Emergency Medical Technician (EMT), Advanced EMT, and Truck Driving.