Business Management

Business Law is a survey course which introduces the student to relevant legal issues that affect business today. Students will learn the fundamentals of law from the U.S. Constitution to the Uniform Commercial Code, from Contract Law to Property Law, and will be able to identify the legal basis of various business activities.

General orientation to the business world. Studies include organization and administration, production, labor and personnel, accounting and statistics, distribution, finance, and the relationship of business to society.

This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research, and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.

In this course, students explore the Gateway Technical College community. They examine college resources and services, investigate skills that lead to academic success, and identify strategies for achieving educational and personal goals.

This is a foundational course that introduces students to the principles of marketing. The course explores the entire marketing mix including: segmentation, targeting, positioning, marketing research, consumer behavior, Product development, pricing policies, distribution and overview of promotion. This course provides a comprehensive overview of the exciting world of marketing.

This course is intended to develop analytic reasoning and the ability to solve quantitative problems. Topics to be covered may include: construction & interpretation of graphs; descriptive statistics; geometry & spatial visualizations; math of finance; functions and modeling; probability; and logic. Appropriate use of units and dimensions, estimates, mathematical notation, and available technology will be emphasized throughout the course.

Principles of Selling provide the student with a basic understanding of the consultative selling process. This course will build a solid understanding of the steps in the professional sales process, examining the characteristics of a successful salesperson, buyer behavior, communication styles, and ethics. Class discussions of actual selling problems will be encouraged in addition to solving case problems, scenario role plays, and student's sales presentations.

Please complete 801-196 Oral/Interpersonal Communication or 801-198 Speech. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

This course introduces students to the use of a PC. Through hands-on practice, students will manage files, communicate using e-mail, and use the Internet, word processing, spreadsheet, and presentation software. Students must use the version of Microsoft Office software in use at Gateway Technical College. Basic keyboarding skills are recommended.

The learner will examine the world of personal and business credit and explore the implementation and consequences of various credit management policies. The learner will also examine applicable regulations as it pertains to consumer and business credit, as well as relationships with regulatory agencies, stakeholders and the management of the business as it relates to fiduciary responsibilities of the modern manager.

Race, Ethnic, and Diversity Studies is a course that draws from several disciplines to reaffirm the basic American values of justice and equality by teaching a basic vocabulary, a basic history of immigration and conquest, principles of transcultural communication, legal liability, and the value of aesthetic production to increase the probability of respectful encounters among people. In addition to an analysis of majority/minority relations in a multicultural context, the topics of ageism, sexism, gender differences, sexual orientation, people with disabilities, and the Americans with Disabilities Act (ADA) are explored. Ethnic relations are studied in global and comparative perspectives.

Students are introduced to the theory and practice of integrated marketing communications. This course is designed to provide an understanding of the promotional elements; advertising, direct marketing, public relations, sales promotion, and digital marketing with emphasis placed on implementation of integrated marketing communications (IMC) in planning marketing and promotional programs.

In Supervision, the learner applies the skills and tools necessary to perform the functions of a frontline leader. Each learner will demonstrate the application of strategies and transition to a contemporary supervisory role, including day-to- day operations, analysis, delegation, controlling, staffing, leadership, problem-solving, team skills, motivation, and training.

This capstone course within the Business Management Program will take the student through the decision process of a business enterprise. This class will pull together the breadth of the learner's business and general educational exposure, experience and education leading into this course and put practical use and application to this knowledge. Application concepts such as capital budgeting techniques, time value of money consideration, conventional and alternative sources of capital, mitigating risk and liability through utilizing various forms of business organizations as well as analysis of financial statements will be covered in detail. The learner will then assemble their own business plan for a new venture, business line expansion, business acquisition or business divestiture.

Complete three elective credits. The suggested electives are: 104-170 Business Purchasing 104-194 Internatiojnal Marketing 196-189 Team Building Problem Solving 103-103 Excel II 196-193 Human Resource Management 809-143 Microeconomics 809-144 Macroeconomics This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

Please complete 102-186 Business Management Internship or 806-112 Principles of Sustainability. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

Please complete 809-143 Microeconomics or 809-195 Economics. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

This course introduces students to some of the major theories and topics of psychology, including the physiological basis of behavior, personality and learning theories, memory, states of consciousness, stress, research methods, intelligence, human development, psychopathology, and social behavior.