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Marketing

Join the vast and dynamic field of Marketing by obtaining an associate degree from Gateway Technical College. Gateway offers two degree options, General Marketing and Business to Business (B2B) Marketing, providing a variety of job opportunities for graduates. Marketing professionals can work in various industries including business, non-profit, education and government. Professionals often develop marketing plans for products and services, create promotions and promotional pieces, maintain social media profiles and develop market research studies and analyze their findings. Marketing program courses provide students with real-world experience through hands-on projects in classes such as Promotion Principles, Visual Merchandising, and Electronic Marketing/Social Media. Coursework also includes marketing research, international marketing, and marketing management. Marketing faculty utilize numerous business-related guest speakers from Southeastern Wisconsin and Northern Illinois which helps students stay up-to-date with current industry trends. Gateway has an award-winning Collegiate DECA organization that gives students the opportunity to attend leadership and marketing conferences throughout the year. Students who are looking to advance their career in marketing can earn a related certificate. Current certificates include Sports and Event Marketing, Small Business Marketing, Professional Sales and Store Management. Certificate programs do not qualify for financial aid, but are available for students who wish to expand their knowledge base and skill set.

Marketing - General

Associate Degree Program Requirements: 10-104-3A Marketing Curriculum Sheet 2014-15.pdf

The Marketing - General associate degree program places emphasis on the process of promoting and selling goods such as clothing, appliances and cars to consumers. This process includes product planning, pricing, distribution, promotion and marketing research. Students will also take numerous field trips with the capstone trip being to the Merchandise Mart in Chicago. Field trips give students the opportunity to stay on top of market trends and get a feel of the industry before graduation.

Marketing - Business to Business (B2B) Marketing

Associate Degree Program Requirements: 10-104-3B Marketing Curriculum Sheet 2014-15.pdf

Gateway’s Business to Business Marketing associate degree program focuses on all the promotion and sale of goods and services used by other business. Business marketing activities consist of product planning, pricing, distribution, promotion, market research and international marketing.

Marketing - Marketing Communications

Associate Degree Program Requirements: 10-104-3D Marketing Curriculum Sheet 2014-2015.pdf

Marketing, which can be completed in two years of study if taken full-time, concentrates on a general method of marketing and sales. Course work includes such items as introduction to microcomputers, business overview, credit procedures, business communication, promotion methods, business law, supervisory techniques, retailing, general sales, and psychology.

What does a marketing professional do?

Marketing continues to be an essential part of business as businesses look to maintain and expand their market share in an increasingly competitive national and international marketplace.

Graduates from the General Marketing program can find a career as a marketing coordinator, public relations specialist, advertising/promotion trainee, visual merchandiser, wholesale buyer and sales support staff.

Business to Business Marketing graduates can find a career as a field sales representative, purchasing agent, sales support staff, sales representative and marketing research trainee.

Learning by doing

Marketing students are given an array of hands-on learning opportunities in class and throughout the program including clubs, internships and international education. Gateway’s Collegiate DECA is an award winning student club that provides professional growth and networking opportunities. Participants get to show off their marketing skills by competing in marketing competitions at the state, regional and international levels.
 
Students also have the opportunity to manage an actual retail store on campus. Gateway Gifts is located on the Kenosha Campus and provides students with real-world experience. Marketing students are responsible for running the store, developing and implementing a marketing plan, and purchasing merchandise for the store.
 
The Biz Squad internship program located on all three main campuses includes Marketing students and those from other business programs. The internship program provides excellent hands-on learning for students, while helping local businesses at the same time. Student teams combine their expertise to assist an area business with a real-world project.
 
Marketing students often have the opportunity to study abroad as part of Gateway’s International Education program. International learning opportunities could include being part of a global project team with students from Germany.

Job and salary outlook

According to the Bureau of Labor Statistics, marketing positions have an average annual salary anywhere from $45,350 to $108,260. Wages vary greatly due to the various marketing careers and years of experience an individual may have. Employment of marketing, promotions and advertising representatives is expected to grow 13 to 14 percent from 2010 to 2020.

Advisors

Elkhorn
Jason Kemp
kempj@gtc.edu

Kenosha
Andrew Goodman
goodmana@gtc.edu

Racine
Raquel Palacios
palaciosr@gtc.edu

Faculty

Kenosha
Edward Grochowski
grochowskie@gtc.edu

Kari Aiello
aiellok@gtc.edu

Racine
Jennifer McLean
mcleanj@gtc.edu

Program Administration

Ray Koukari, Dean
koukarir@gtc.edu

Manoj Babu, Associate Dean
babum@gtc.edu

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