This course prepares the learner to utilize a variety of spreadsheet software in business. While an emphasis will be placed on Microsoft Excel, other current spreadsheet software will be covered.
This course will allow you to prepare for entering the career of marketing. You will create and update career credentials (resume and portfolio) that will be necessary to compete in an employment market. To further enhance your employability you will be able to demonstrate your marketing skills in an applied internship.
This course is an expanded look at issues and trends in the field of marketing. This course provides the student with decision-making activities that are involved with marketing management. Emphasis is placed marketing opportunities and strategies used in the marketing mix. Students will develop a comprehensive marketing plan.
This course examines the behavior of individual decision makers, primarily consumers and firms. Topics include choices of how much to consume and to produce, the functioning of perfectly and imperfectly competitive markets, the conditions under which markets may fail, and arguments for and against government intervention. The student applies the fundamental tools of economics to real world problems.
Complete three elective credits. The suggested electives are: 105-106 Business Communications 145-115 Entrepreneurship 204-105 Computer Illustration and Drawing Tech 102-160 Business Law 104-127 Retailing This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.
In this course, students explore the Gateway Technical College community. They examine college resources and services, investigate skills that lead to academic success, and identify strategies for achieving educational and personal goals.
This course presents a general orientation to the business world geared toward the office worker. Studies include exploring global and domestic business offices, investigating business functions and learning how departments fit together for one common mission of the organization.
In this course, learners explore social media marketing and determine how these media are revolutionizing the marketing landscape today. Learners integrate social media to increase brand awareness, identify key audiences, and generate leads. Upon successful completion of the course, learners will be able to use social media strategies to build meaningful relationships with customers.
This course will provide students with an awareness of the careers available within sport/ event marketing industry and enable them to learn the introductory skills necessary to pursue employment in the field. A basic understanding of sports and event marketing followed with exposure to the major components of the industry will be covered. Students will also maintain an awareness of current trends and happenings in the industry.
Businesses today need current, accurate information upon which to base their decisions. We will study the types and sources of data as well as the methods of organizing that data into usable readable information for marketing decisions. We will apply our learning by developing a marketing research project.