This course presents a general orientation to the business world geared toward the office worker. Studies include exploring global and domestic business offices, investigating business functions and learning how departments fit together for one common mission of the organization.

In this course, learners explore social media marketing and determine how these media are revolutionizing the marketing landscape today. Learners integrate social media to increase brand awareness, identify key audiences, and generate leads. Upon successful completion of the course, learners will be able to use social media strategies to build meaningful relationships with customers.

This course will provide students with an awareness of the careers available within sport/ event marketing industry and enable them to learn the introductory skills necessary to pursue employment in the field. A basic understanding of sports and event marketing followed with exposure to the major components of the industry will be covered. Students will also maintain an awareness of current trends and happenings in the industry.

Businesses today need current, accurate information upon which to base their decisions. We will study the types and sources of data as well as the methods of organizing that data into usable readable information for marketing decisions. We will apply our learning by developing a marketing research project.

Race, Ethnic, and Diversity Studies is a course that draws from several disciplines to reaffirm the basic American values of justice and equality by teaching a basic vocabulary, a basic history of immigration and conquest, principles of transcultural communication, legal liability, and the value of aesthetic production to increase the probability of respectful encounters among people.

In this course, learners investigate marketing through digital channels. Using electronic devices, learners investigate mobile applications, email, and web applications. They examine how web design, Search Engine Optimization (SEO), and reputation management are applied to digital promotion. Upon completion of the course, learners will be able to initiate, manage, and evaluate digital marketing strategies for a business.

Please complete 101-112 Accounting for Business or 101-114 Accounting Principles. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

The course is a study in the marketing of goods and services at the Global level. The international uncontrollable variables of marketing are analyzed along with emphasis on market development, marketing research, product planning, international distribution, promotion, and pricing. Students explore how marketing strategies and tactics must be managed and adapted for success in different cultural, economic, geographic and political environments around the world.

All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts.

Please complete 801-196 Oral/Interpersonal Communication or 801-198 Speech. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.