This course introduces students to some of the major theories and topics of psychology, including the physiological basis of behavior, personality and learning theories, memory, states of consciousness, stress, research methods, intelligence, human development, psychopathology, and social behavior.

This is a foundational course that introduces students to the principles of marketing. The course explores the entire marketing mix including: segmentation, targeting, positioning, marketing research, consumer behavior, Product development, pricing policies, distribution and overview of promotion. This course provides a comprehensive overview of the exciting world of marketing.

Please complete 102-137 Introduction to Business or 102-160 Business Law. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

This course introduces students to the use of a PC through hands-on practice. Students explore the fundamentals of using digital technologies to connect, learn, and engage. Students will use the version of Microsoft Office software (MS Word, MS Excel, MS PowerPoint) in use at Gateway Technical College. Upon successful completion of the course, the student will be able to use MS Office applications.

This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research, and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.

Principles of Selling provide the student with a basic understanding of the consultative selling process. This course will build a solid understanding of the steps in the professional sales process, examining the characteristics of a successful salesperson, buyer behavior, communication styles, and ethics. Class discussions of actual selling problems will be encouraged in addition to solving case problems, scenario role plays, and student's sales presentations.

Students are introduced to the theory and practice of integrated marketing communications. This course is designed to provide an understanding of the promotional elements; advertising, direct marketing, public relations, sales promotion, and digital marketing with emphasis placed on implementation of integrated marketing communications (IMC) in planning marketing and promotional programs.

This capstone course within the Business Management Program will take the student through the decision process of a business enterprise. This class will pull together the breadth of the learner's business and general educational exposure, experience and education leading into this course and put practical use and application to this knowledge.

Complete three elective credits. The suggested electives are: 104-194 International Marketing 196-189 Team Building Problem Solving 196-193 Human Resource Management. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

This course examines the behavior of individual decision makers, primarily consumers and firms. Topics include choices of how much to consume and to produce, the functioning of perfectly and imperfectly competitive markets, the conditions under which markets may fail, and arguments for and against government intervention. The student applies the fundamental tools of economics to real world problems.