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Business Management Internship

Establishes an opportunity for the student to apply training and skills in a business work environment. The student will spend 144 hours at the worksite(s). the worksite activities will allow the student to interact with a variety of management functions found in small to medium sized businesses. Classroom hours will include preparation of job portfolio materials and interview techniques.

Business Communications

In this course, students apply the skills and tools necessary to effectively compose business communication in a written format. Each student demonstrates the application of analyzing the communication situation, including: planning and preparing the message; developing persuasive, informational, and negative messages, sales letters, media releases, proposals and promotional materials; demonstrating skills in basic writing mechanics and English grammar; and effective electronic communication.

Mathematical Reasoning

All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts.

Speech

This course explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.

Computers for Professionals

This course introduces students to the use of a PC through hands-on practice. Students explore the fundamentals of using digital technologies to connect, learn, and engage. Students will use the version of Microsoft Office software (MS Word, MS Excel, MS PowerPoint) in use at Gateway Technical College. Upon successful completion of the course, the student will be able to use MS Office applications.

Promotion Principles I

Students are introduced to the theory and practice of integrated marketing communications. This course is designed to provide an understanding of the promotional elements; advertising, direct marketing, public relations, sales promotion, and digital marketing with emphasis placed on implementation of integrated marketing communications (IMC) in planning marketing and promotional programs.

English Composition 1

This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research, and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.

Marketing Principles

This is a foundational course that introduces students to the principles of marketing. The course explores the entire marketing mix including: segmentation, targeting, positioning, marketing research, consumer behavior, Product development, pricing policies, distribution and overview of promotion. This course provides a comprehensive overview of the exciting world of marketing.

Selling Principles

Principles of Selling provide the student with a basic understanding of the consultative selling process. This course will build a solid understanding of the steps in the professional sales process, examining the characteristics of a successful salesperson, buyer behavior, communication styles, and ethics. Class discussions of actual selling problems will be encouraged in addition to solving case problems, scenario role plays, and student's sales presentations.

Accounting Capstone

The accounting capstone course will guide the student in dealing with ethics, internal control and financial statement analysis in the accounting environment. Students will resolve accounting problems by applying skills and techniques acquired in previous courses. Students will apply business law and ethics to the accounting environment.