Students are introduced to the theory and practice of integrated marketing communications. This course is designed to provide an understanding of the promotional elements; advertising, direct marketing, public relations, sales promotion, and digital marketing with emphasis placed on implementation of integrated marketing communications (IMC) in planning marketing and promotional programs.

This capstone course within the Business Management Program will take the student through the decision process of a business enterprise. This class will pull together the breadth of the learner's business and general educational exposure, experience and education leading into this course and put practical use and application to this knowledge.

Complete three elective credits. The suggested electives are: 104-194 International Marketing 196-189 Team Building Problem Solving 196-193 Human Resource Management. This is for informational purposes only. Once you register for your course, you can delete this block from your timeline.

This course examines the behavior of individual decision makers, primarily consumers and firms. Topics include choices of how much to consume and to produce, the functioning of perfectly and imperfectly competitive markets, the conditions under which markets may fail, and arguments for and against government intervention. The student applies the fundamental tools of economics to real world problems.

This course introduces students to some of the major theories and topics of psychology, including the physiological basis of behavior, personality and learning theories, memory, states of consciousness, stress, research methods, intelligence, human development, psychopathology, and social behavior.

In this course, students explore the Gateway Technical College community. They examine college resources and services, investigate skills that lead to academic success, and identify strategies for achieving educational and personal goals.

The learner will examine the world of personal and business credit and explore the implementation and consequences of various credit management policies. The learner will also examine applicable regulations as it pertains to consumer and business credit, as well as relationships with regulatory agencies, stakeholders and the management of the business as it relates to fiduciary responsibilities of the modern manager.

This course provides a basic understanding of the theoretical foundations of ethical thought. Diverse ethical perspectives will be used to analyze and compare relevant issues. Students will critically evaluate individual, social, and/or professional standards of behavior and apply a systematic decision-making process to these situations.

In Supervision, the learner applies the skills and tools necessary to perform the functions of a frontline leader. Each learner will demonstrate the application of strategies and transition to a contemporary supervisory role, including day-to- day operations, analysis, delegation, controlling, staffing, leadership, problem-solving, team skills, motivation, and training.

Race, Ethnic, and Diversity Studies is a course that draws from several disciplines to reaffirm the basic American values of justice and equality by teaching a basic vocabulary, a basic history of immigration and conquest, principles of transcultural communication, legal liability, and the value of aesthetic production to increase the probability of respectful encounters among people.