Lunch & Learn Series
Speaker: Profession Purush Papatla
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Discover how small businesses can use Big Data to more effectively market and sell their products.
Extensive use of social media like Facebook, Instagram and Twitter has not only opened up new channels of communication with consumers but also new ways of peering into their minds for businesses. The talk will present findings from two research projects on Instagram and two on Twitter on how data science can let businesses not only understand unconscious drivers of human behavior but also give them insights into how to influence those drivers for business advantage. The Instagram projects use data generated from hundreds of thousands of photos curated by hundreds of retailers on their websites to develop the insights. The two projects on Twitter use data on tweets by brands and retailers to develop insights into how to increase retweets and how to get a tweet’s message not only more widely disseminated but also accepted.
Part of a monthly series offering byte-sized lessons on Industry 4.0, including AI, virtual reality, IoT and data analysis. Enjoy complimentary lunch and engaging conversations as you explore the smart technology propelling us into the future.
Free and open to the public.
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