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Launch Box Business Resource Center

Helping Your Business Take Off...

Ten partnering community organizations developed this resource for City of Racine entrepreneurs, inventors and business owners. 

Launch Box is a business development resource that helps entrepreneurs and small businesses reach the next stage of their professional journey.  We believe supporting small business is the best way to help Racine sustain a robust business environment and a vigorous economy.

This website provides business planning resources for entrepreneurs who want to start a business within the City of Racine and ongoing assistance for emerging and established businesses.

Launch Box has numerous resources for business plan assistance, licenses and permits, financing your business, business education, business training, workforce development and staffing, and more to start and grow a business within the city limits of Racine, Wisconsin. 

Please explore our website, call us at 262-898-7404, or email us if we can help you get started or expand your business today!

Launch Box helps launch new business to the next level

Kimberly Lee

Kimberly Lee and her husband Ed are using Launch Box, a business development resource of Gateway Technical College and the City of Racine, to further their mission of launching PeopleCare in southeastern Wisconsin.

PeopleCare, LLC is a new take on home care for senior adults and is a franchise of The Senior’s Choice® -a national network of independent senior care providers.  Kimberly says, “I saw the need for this service while caring for my aging parents and wanting to spend quality time with an aging aunt.”

As Kimberly began hiring employees and marketing her service, she began utilizing the Launch Box space (located on Main Street on the north end of downtown Racine) to meet with prospective and continuing employees.  “At first I wasn’t sure whether the space would work.  Much of the area is open concept and I deal with confidential information.  But the cubicles and conference room have booth worked very well.”

Kimberly uses the conference room to conduct employee training, utilizing materials provided by The Senior’s Choice®.  The technology-equipped room easily accommodates her groups of 2-9 staff for the 7-hour training sessions.

“The Launch Box office provides a professional business atmosphere, which supports the credibility of my new business since the alternative would have been meeting in coffee shops or my home,” Kimberly pointed out.  Joining Launch Box, instead of renting space, kept her costs down during the business development phase.

Being an entrepreneur, Kimberly needs to be around others with the entrepreneurial spirit, “We bounce things off of each other.” She has been involved in networking opportunities such as the First Fridays Open House held in August. 

Kimberly says Former Launch Box manager, Kristin Niemiec has been very professional to work with and supportive of her business.  “Kristin connects me to the community resources to which she has access. She keeps the Launch Box clients informed about opportunities at the co-working space through email blasts.”  Kristin has also asked Kimberly to share her experiences with others interested in starting a business, knowing we can learn much from the experiences of other entrepreneurs.

An added benefit is the relationship between Launch Box and Gateway Technical College, which trains Certified Nursing Assistants (CNAs), who make good candidates for the varied services offered by PeopleCare.

(Photo: Former Launch Box Manager, Kristin Niemiec on left and Kimberly Lee on right.)


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Lakeside Lower Level of Racine Buliding 
1001 S. Main Street, Suite R109 
Racine, WI 53403 
Phone: 262-898-7404

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